Campaign Goals 2011-2012
Business Division
Desired Community Condition
To increase self-sufficiency of individuals and families.
Strategies
To inform the community about what we’re doing to create lasting change by increasing the number of educational opportunities by 20%.
- Number of presentations (from all divisions) as of February 1, 2012: 81
- Number of presentations (from all divisions) in 2010: 71
To invest in programs that help families meet their basic needs while gaining the financial capability to plan for and accomplish their long-term financial goals. We need 50% of the businesses that we contact to invest in our mission through corporate donation.
- Number of business' in the business division contacted to date: 726
- Number of business' in the business division that have committed to invest as of February 1, 2011: 181
We need 75% of the businesses that we contact to have employee campaigns.
- Number of business' in the business division that have completed an employee campaign as of February 1, 2012: 70
And of those campaigns, we need a minimum of 51% of the employees to participate:
Government Division
Desired Community Condition
To create a brighter future for children within Muskingum, Perry, and Morgan Counties.
Strategies
Increase partnerships with government agencies by 33%.
- As of November 16, 2011 - Four (4) new agencies have completed and/or scheduled an educational opportunity.
Provide a minimum of ten educational opportunities within government agencies throughout Muskingum, Perry, and Morgan Counties.
- As of November 16, 2011 - Nine (9) have been completed and/or scheduled.
Provide alternative fund-raising opportunities, such as corn-hole tournaments, box lunch sales, bake sales, and Ohio State days.
- Muskingum County Job and Family Services and Muskingum County Child Support and Opportunity Center will be having sandwich sales in December and January.
- Muskingum County employees were put into a drawing for four (4) $25 gas card if their pledge card was turned in by October 31, 2011.
Education Division
Desired Community Condition
To provide enriched educational environments both in and out of the classroom so that youth become productive, thriving individuals.
Strategies
Partner with youth through service groups and organizations at all area schools.
- Presentation to students at Ohio University Zanesville to provide information on agencies and volunteer opportunities.
- Student participation in campaign through volunteering at agencies as well as pizza sales, bake sales, and chili cook-offs.
- Collaborate with area schools to encourage youth involvement through clubs at high schools.
Have current donors share their story with fellow colleagues to encourage others to invest in this change through United Way.
Increase campaign participation of area schools to 80% (increase of 6% over last year).
- Area schools having an employee campaign as of February 1, 2012: 20
- Area schools having an employee campaign during the 2010/2011 campaign: 11
Special Services
Desired Community Condition
To increase community support and resources through partnerships with faith based organizations, United Way agencies, and area service clubs.
Strategies
Increase Live United Sunday church participation by 200%. Last year we had 6 local churches participate. Live United Sunday was September 25, 2011.
- To date we have had 11 presentations at local churches with 8 of those presentations resulting in investment in campaign.
Partner with faith based organizations and United Way agencies to reach at least 171 churches/congregations.
- We sent out 170 letters to churches in our tri-county area. We partnered with The Salvation Army, Christ's Table, and Forever Dads on Live United Sunday. Each organization agreed to contact a minimum of 20 churches. Six educational presentations were done on Live United Sunday.
100% participation of United Way agency boards and staff in the United Way campaign.
- United Way staff and Board had 100% participation. 10 of 14 partner agencies have completed their campaigns and had 100% Staff and/or Board participation.
Provide a minimum of five educational opportunities for area service clubs.
- 4 Educational presentations were made to local service clubs.
Partner with a minimum of four service clubs or organizations through projects or investment.
- We received investment from 2 local service clubs.
Zane Grey/Individuals & New Leadership
Desired Community Condition
To increase our capacity for positive change by expanding partnerships.
Zane Grey/Individual Strategy
To have 10% of the area population (13,719 people) “touched” by United Way through service or investment.
New Leadership Strategy
To expand individual investors by 20%.
- Number of new Individual investors in the as of February 1, 2012: 20
Campaign Reporting
Progress on educational opportunities and partnership goals
- Updated bi-weekly on website
Mid-campaign status report on November 17, 2011
- Emailed to investors by November 18, 2011
Final campaign status report
- Delivered March 2012
